Recyclable cardboard packaging for our underwear
Most current Frank and Beans products now use a sleeve made from 100% recyclable cardboard, replacing the individual plastic packaging previously used across much of our range.
100% recyclable
The claim applies specifically to our current cardboard product sleeve.
Cardboard first
Most current products have moved away from individual plastic packaging.
Honest transition
Earlier stock in plastic will remain available while existing inventory sells.
Goal: 2030
We aim to eliminate plastic from new product packaging by 2030.
What is changing
Less new plastic, without wasting good products
We are changing packaging product by product. Some earlier stock was packed in plastic before the change and will remain in circulation until it sells through.
Discarding saleable underwear simply to replace its packaging would create unnecessary product waste. Selling that stock through lets us make the transition responsibly while cardboard sleeves become the standard across more of the range.
Our goal is to eliminate plastic from new product packaging by 2030.
Recycling in New Zealand
Three simple steps for the cardboard sleeve
Keep the sleeve clean and dry, then place it with household paper and cardboard recycling where accepted. Check your local council guidance. Local collection rules can vary, so council guidance should always take priority.
Unwrap
Slide the cardboard sleeve off the folded garment.
Keep it clean and dry
Flatten it if convenient and keep wet or soiled material out.
Recycle locally
Place it with accepted paper and cardboard recycling.
A closer look
Cardboard around the product, no individual plastic wrap
These images show the current kraft cardboard sleeve from multiple angles and how products can be packed without an individual plastic bag.
Questions & answers
Packaging FAQ
Clear answers about recyclable cardboard, legacy plastic stock and our packaging goal.
Is every Frank and Beans product already packaged in cardboard?
Most current products use cardboard sleeves, but some earlier stock remains in previous plastic packaging and may be supplied while it sells through.
Is the cardboard sleeve 100% recyclable?
Yes. The current product sleeve is made from 100% recyclable cardboard. Remove it from the garment, keep it clean and dry, and place it with household paper and cardboard recycling where local services accept it.
Is the packaging compostable or biodegradable?
We describe the current sleeve as recyclable cardboard. We do not rely on compostable or biodegradable claims on this page.
What should I do if my order arrives in older plastic packaging?
Please follow the disposal guidance available in your area. We are selling through existing packaged stock rather than discarding usable products.
Does the recyclable claim include the shipping mailer?
No. It applies specifically to the cardboard product sleeve. Protective shipping packaging may still be used to keep orders clean and dry during transit.
What is the Frank and Beans plastic-free packaging goal?
Our goal is to eliminate plastic from new product packaging by 2030. We will continue introducing cardboard sleeves while existing legacy stock sells through.
Better packaging is a process—and we will show the progress
We will keep moving new product packaging to cardboard, sell through usable legacy stock, and communicate clearly when materials or disposal instructions differ.